About Us

Welcome to SMS The Beginning, where a passion for parenting, children’s well-being, and a commitment to making a difference converge. Founded by the visionary Children of Nadia Castanha, SMS The Beginning is more than just a brand; it’s a heartfelt journey towards creating a brighter future for children, parents, and families worldwide.



SMS The Beginning was founded by a special group of visionaries – Nadia's own children, lovingly referred to as "SMS Children." These young souls, fueled by compassion and a deep sense of responsibility, embarked on a journey to create a brand that would make a real difference in the lives of children, parents, and families.

Our Mission

SMS The Beginning is on a mission to not only provide exceptional products for parents, mothers, and kids but also to actively combat child trafficking. We believe that every child deserves a safe and loving environment in which to grow and thrive. That's why we allocate a significant portion of our profits to support organizations and initiatives dedicated to ending child trafficking.


Our vision is clear: a world where every child can experience a joyful, secure, and nurturing childhood. We envision a future where parents can raise their children with confidence, knowing they have the support and resources they need. SMS The Beginning strives to be a beacon of hope in achieving this vision.


At SMS The Beginning, we understand that parents and children have unique needs and preferences. That's why we offer a wide range of high-quality products designed to cater to every stage of parenthood and childhood. From cozy baby essentials to stylish and functional items for mothers and trendy fashion for kids, our product variety is a testament to our commitment to serving your family's needs.

25% OFF

On All orders above $299!

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Join Us in Our Journey

When you choose SMS The Beginning, you’re not just selecting quality products; you’re joining a movement to protect and empower children. Your support directly contributes to our mission to end child trafficking and create a world where children can flourish.

We invite you to explore our collection, share our vision, and become part of the SMS The Beginning community. Together, we can shape a brighter future for children everywhere, making a lasting impact on their lives.

Thank you for being a part of our journey as we craft joyous beginnings for families and children around the world.

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